AR Earth SAVERS Campaign

HYPER Cloud has conducted an environmental awareness improvement campaign called 'AR Earth Savers' that utilizes AR content with a focus on environmental protection. Through immersive and visually impactful AR content, such as whales freely swimming in improved ocean pollution and plants growing around tumblers, the campaign raises awareness of today's environmental issues and promotes actions that should be taken in our daily lives. From the planning stage to 3D artwork production, UI/UX design, and app development based on Unity, the campaign incorporates a deep learning-based VPS model developed in-house for accurate recognition of buildings and markers. This allows for precise recognition and the delivery of AR content, effectively conveying the campaign's message.